BIGGEST RISK: Matthew Laborde, what is the BIGGEST RISK?
Matthew: The BIGGEST RISK, so I'm going to stay on topic for this one and I'll speak to the biggest risk for business owners and agents, right. In general, especially for the, I would say the veteran agent, the more mature agent and older agent.
The older business owners not engaging in social media is a huge risk. It's this wide open field that you might, as the veteran, you might have the capital to invest, to have to hire people to do this for you. But if you don't believe that it can help your business, and if you don't take the time to understand it, then you're going to miss a huge opportunity and open it up for a younger generation, like myself, to come in and take market share. So I'd say that's a huge risk that you need to consider.