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Commercial Real Estate Pro Network

Commercial Real Estate Professionals who work with Investors, Buyers and Sellers of Commercial Real Estate. We discuss todays opportunities, problems & solutions in Commercial Real Estate.
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Now displaying: Page 1
Nov 19, 2019

Darrin:  Lior, the BIGGEST RISK question there, but I appreciate you, you kind of taking us through it.

Lior: If you asked me what risk is, risk is not knowing what you're doing. That is that is the BIGGEST RISK. The second biggest risk is not knowing the people you're investing in. The smaller the business, the more you need to know about the people running it. The bigger the business, the less you need to know about the people running it because the the culture is already set for growth. So when you invest in Google, you don't need to know the 40,000 employees and how their life are going, etc. You need to know that, hey, this is a culture of a company that is growing at such and such. This is the industry that it's in. These are their competitors. But you don't need to know like everything about the CEO. When you invest in a small cap company or in one particular house, you need to know all about it because the risk is huge. So when you asked me a risk, when the more you go towards I'd say safer investments, the less research you need to know about the actual people. The more you dove into a speculative areas where you can make much more money. That is true. You need to know all about what you're doing. So it's a function of how much time you have and what is your capability to self assess yourself. Can you even, Is your research worth something? In other words, do you know what to ask? Do you know what to look for? And if you don't, then look, there is there is a machine out there that makes you about 8 to 9 percent your money every year if you do nothing but invest in one thing and just stay the course. So 8 to 9 percent a year, you double your money in every five to six years. I think if you have a good career, which is always the number one thing to take care of, then, you know, investments can be very profitable for you.

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