J Darrin Gross
I'd like to ask you, Leonard Atlas, what is the biggest risk?
Leonard Atlas
Just a clarification, do you mean to me or to my clients,
J Darrin Gross
You can frame it for your for yourself or your clients, however you however you'd like to frame?
Leonard Atlas
Well, I've spent so much time thinking about my clients. So the biggest risks of my clients is wasting the two commodities that you can never get back. You can only spend, you can never get back. And that's their time and their reputations. And far too many people have confided in me that they waste so much time with the wrong people. They didn't know what this qualification looked like they didn't know how to go about doing it tactfully and politely and not to burn the bridge. And when I say disqualification, it simply means to say to somebody, look, Charlie, this, this particular deal may not be the right one for us, you already got somebody on it. I'm a little late to the game, whatever. But does it make sense for us to stay in touch for future opportunities for future deals, so we're not talking about disqualifying them forever. We're just acknowledging if this current transaction, whether it's a renewal or next, or whatever it is, if this one's already allocated, and I'm too late, and I'm not getting it, why would I want to invest any more time, money and resources into it? So the time and again, that awareness I have reduced once people realize what the time is worth. Because let's face it, if you're making $10 an hour, you're gonna function one way, if you're making $100, now you're gonna function differently. And if you're 1000 miles now you're gonna function even more differently, and you're gonna delegate and more people do other things, and you're gonna stay focused on what you do to make 1000 miles an hour. So time, but about reputation as well. reputations? Well, and I'll tell you something in closing, I did a lot of interim things during COVID. Because there were no workshops, there was no trainings that whole this whole industry shut down for two years, two and a half years. And I met many wonderful people. But I met a group of people that I titled as fakes flakes and frauds. You have no idea? No, I avoided the entire PPP industry. And the PPE industry, I avoided those I was asked immediately masks and gloves because people don't have access to people in real estate. I want nothing to do with that at all at all. But ultimately, I would network and broker and do things and you know, make a living. And you have no idea how many fraudulent bios, fraudulent documents, Photoshop documents, absolute scam artists, people would send me a link and say, look at this person, they would just convicted a fraud from another state from another this from it. And other than that, I had one guy who claimed to buy and sell hospitals. And somebody checked it out to me. And he called me and said, This guy is wanted by the Orange County Sheriff on 89 counts of fraud 89 Counselor fraud. So I say that you because reputation is almost worse than time. Look, you spend time you can't get it back clearly. But when you burn a reputation, and you can't call that person back and they tell you never call me back, I never want to hear from you again. You know that kind of stuff. how devastating is that? And the way to reduce and minimize that is by using ad 20 and having a create a set of criteria. Who are the people that are acceptable for me to engage with and work with And I have no tolerance for fakes, flakes or frauds. That's my own personal thing. So my risk is falsely being associated with the with the wrong people that will waste my time, which equates to money and damage my reputation. So I got injured both for both my clients and myself. Life is too short, there's too much opportunity out there, there really is too much abundance out there. Once you determine your criteria for what is acceptable, what is not acceptable, all of a sudden, now you're guarding, guarding protecting your time and your reputation. I hope, I hope that helps answer the question.