I'd like to ask you, Jake Marmulstein, what is the BIGGEST RISK?
Jake Marmulstein 35:38
So Darrin, the BIGGEST RISK for Groundbreaker in as I as I look at our business, and what we're doing is really managing expectations with people. Software is a living, breathing thing. And it is very challenging for people to evaluate. who aren't typically Software buyers and a lot of people in real estate aren't. So our job is to be good stewards of the, you know, good stewards to other people, treat them with respect and give them the most transparent access to what's really going on and what really our product provides when they're evaluating it, and trying to understand how they can improve their business. And that's how we mitigate that risk of mismanaged expectations and somebody getting something that they think does "x" when it really does "y". And so it's about just education, mainly.