Darrin Gross:
I'd like to ask you Ari Rastegar, what is the BIGGEST RISK?
Ari Rastegar
The biggest risk is ego, always to me, you know, and I say that in whatever instance that you're working on, you know, as you know, whether as a CEO, as a father as a husband, you know, early in my career, and I'd like to, I'd like to believe that I've improved on this a little bit. I don't know if my wife would agree with me entirely at home. But, but but the key is looking for the right answer. And we touched on that before, and it's really being collaborative, and it's really, you know, taking yourself out of the equation, because a lot of times I'm not the consumer, so there might be a countertop that I want to install. And I love this red, I'm just using I'm just using a random color, but I might not be the consumer. And so doing a focus group, you know, asking other believable people bringing up their, you know, using collaboration to find the right answer. And, you know, whether it's a father talking to our children, and I might think that, you know, this is the way that I should be talking to them or teaching them or disciplining them, but is that their love language? Is that the way they shouldn't they need to be spoken with? Is that the way that they need to be nurtured? Is that the way that I need to show up for my wife does she need me to listen to me listen to her, or does she need a solution and you know, and really taking myself out of the equation and and and that's been one of the biggest evolutions of Rasta Gar. Is is really that is that's the biggest risk, because when we think we're right, and Mark Twain said it best he said, it's not what, you know, we don't know that gets us in trouble. It's what we know for sure. That just ain't so. And and I think that's been the biggest learning experience for me. And the thing that I've really, you know, really focused on. I think, some of my childhood friends would say that was a little bit more of an arrogant man, earlier in life, and I'm looking to find a little bit more humility there, but not humility in the sense that I think less of myself or less of, you know, less confident, but thinking less about myself and thinking more about what that end user consumer is, our investors, the property themselves, investments themselves, and all the other facets that come together.