Today, my guest is Brian T. Bradley Esquire. He is the leading educator and nationally recognized asset protection attorney for high risk professionals, entrepreneurs, real estate investors and ultra high net worth families. Brian's goal is to give you peace of mind knowing your assets are protected. And in just a minute, we're going to speak with Brian about asset protection, the risk real estate investors face and what you can do to protect yourself.
I'd like to ask you, Brian Bradley, what is the biggest risk?
I think the biggest risk is not thinking that you have any. And I think ignorance is the biggest risk because I have a lot of clients who call ventures like why did you wait so long? You have $20 million, you know, of assets that are unprotected. And they had no clue where their risk even lies, because they thought, Well, I'm I have heavily mortgaged and so I didn't think that I needed to protect anything, but then they have, you know, a lot of equity and that I think equity needed to be protected. So I think it's just a matter of looking at your whole life structure and talking to a professional like yourself and myself and saying, What's your day job? What's your normal life like? What are the age of your kids Whereas the liability just in your general life, where's your liability in your professional businesses, and where's the liability and the things you own and how you own them, and then get a good assessment and knowledge based on that. And once you understand where all the risk and liability comes from, then you have the knowledge to start thinking, What do I do about this and mitigate those. But if you don't take the first step to even analyze where your personal life and liability comes from? That I think is the biggest thing, because if you think of it like a pie chart, no, there's things I know, there's the things I don't know. And then there's the things I don't know that I don't know, if most of your liabilities and things that I don't know that I don't know, you're in for a rude awakening. So I like to shrink that piece of the pie first, and start educating people to where once I know, I don't know this, I can ask the questions and start solving that.
Today my guest is Feras Moussa. Feras is an entrepreneur at heart with a tech background. Feras worked with Microsoft. And he later left Microsoft to bring tech to industries that lack it, where he later found his passion for real estate. He founded Disrupt Equity. It's a commercial real estate acquisition firm that works to provide investors with strong passive income by leveraging multifamily syndications. At Disrupt Equity they focus on identifying B and C class multifamily assets with 90 units or more in key markets, including Texas, Florida, Georgia and Tennessee. Their goal is to provide investors with strategic tax incentivized investment opportunities that create the highest potential returns.
I'd like to ask you Feras Moussa, what is the biggest risk?
Yeah, I'll say there's two I'm gonna answer to two risks. Right? For me, personally, I'm one of them is just kind of really seeing what happens with COVID. And the government stimulus, right? Or deals of you know, I mean, our we've collected a lot of money, these properties, but that's been because of the stimulus. Right? So really seeing, you know, what happens around that situation around evictions, all of that, right? And is the government to help kind of, you know, bail out tenants or not? Right, that was definitely something top of mind. And, you know, that kind of segues to my second risk, which is cash is king, you know, and all these properties cash is king and, you know, we make sure we have significant reserves, right. And even at the company level, I mean, we've been doubling down and just, you know, investing back in the company, right, we're in growth mode and doubling down and reinvesting reinvesting, but just again, making sure there's enough cash for everything. Right. So, I'd say those are my two biggest risks and some things I'm you know, just kind of very conscious of and, you know, continue to think about so.
Today, my guest is Tracy Cousineau. Tracy is a powerhouse real estate entrepreneur, and business coach. She is a co founder of the number one real estate team in the Atlanta metro area. Ranked number 12 is the fastest growing company in Georgia by Inc magazine, and a real estate agent coach. And in just a minute, we're going to speak with Tracy about creating wealth through real estate, and how to avoid certain mindset pitfalls.
I'd like to ask you, Tracy, Cousineau, what is the biggest risk?
You know, I'm gonna go for the our client sakes and customers are, you know, buyers and sellers is if you're a buyer, and you need to have a hunt, you need to have an inspection, you need to know, if there are any issues with the property, you need to make sure that you hire a home inspector that has all the credentials, that they're that they are checking everything for you and that they're not missing stuff. radon is a huge thing in Georgia, because there's lots of rock. And so you know, if you always have a radon test, and then always check for termites, homes in metro Atlanta, they've either had them or they will have them. So those are always three things. Because all three of those things could cause a risk to your insurance. Radon, there's lots of issues that could cause it, but in my opinion, if somebody comes to your house all the time, and they're stuck in an in an area of your home that has radon, this could cause a health issue for them, which will then go back to your insurance, possibly, or if you move into a buyer moves into a house, and they didn't have a home inspection, and let's say that it flooded or it caught on fire, because something was missed, there was some electrical issues in the panel box or whatever, you know, those are all risk and when they close, that's their risk. And they're you know, and their insurance that have to go back and find out where the problem came from and where it was from. And, you know, vacant homes as well. So with sellers with vacant homes, it's you better make sure you add on that protection that you let your insurance company, you know, know that your policy needs to stay that your property is now vacant. Because there are many things that can happen we had a vacant property and we got a call in the middle of the night that it was on fire, and the house was burnt down. So or you can have an intruder you know, mess with it. You know, there's just so many different things that you always you know, personally for me, and my personal situation is we're putting in a pool. So it's like, Okay, I need to make sure that I'm adding the pool that I'm adding the fence and you know, we are always looking at what could go wrong in this situation and then figure out okay, how can I make it? How am I less liable for it if I if I take the right steps to clear it. So I always think about what's the end goal and make sure that anything in between the end goal doesn't you know, I didn't miss
Today my guest is Mike Ciorrocco. Mike is the CEO of People Building Inc. He is a performance coach, author, dynamic public speaker, visionary and thought leader. He has been featured by Yahoo Finance as one of the top business leaders to follow in 2020 and is on a mission to build people. At his core. He's obsessed with success and helping others achieve greatness. C-Roc is a guy who had a fire lit in him at an early age that fires led him to inspire others to see greatness inside themselves using past life events to fuel their fire. In just a minute, we're going to speak with Mike about how you can turn setbacks into rocket fuel.
I'd like to ask you, Mike's Ciorrocco, What is the biggest risk?
By the way, my friends called me C-Roc, Darrin, and so you're more than welcome to call me C-Roc. But the biggest risk for me is I've been through business before where I've relied on people, I relied on their production what and even if they didn't buy into the culture that we were trying to establish, I would just put up with it and there were they're producing a little bit. And so the biggest risk for me nowadays is One, you know, I don't ever want to have to do this. But I'm always thinking to myself, if I have to do something myself, I will. And I don't want to ever risk my independence and ability to. So go back to zero and build a team by allowing people that do not buy into our culture to stick around our team. So in other words, have you heard of the term being held over a barrel? Oh, yeah. So I've been in this situation before, where I let that happen. And things fell apart in the company that we were in because I let the culture slide. And I was basically allowing the production to rule the roost, instead of people that are buying into the system that I know works. And so I was risking at that moment, our whole group, our whole team, everything that we built, based on production, rather than attitude and buying into a culture. So right now what as far as the biggest risk for me, to me is it's constant. It's I'm always looking at this, I deal with this right now, I have a few individuals in our company, I'm very open about it, that I'm not sure we're going to last here, even though they're doing business, because they think that that's the most important thing, rather than being a part of the team, and buying into what we expect. So it's very risky when you do this, because to me, you have to think to yourself, if I leave these people around the risk is that other people are going to see their complacency, the fact that they're not bought in, and they're going to start to buy into there, the people always start to buy into the band and the cancer, and that that risk is always present. And I have to weigh that and balance it, whether it's worth keeping the production on, and taking that risk that other other people are going to see these people not buying in. So that that's that's what I would answer that question with right now. And that's constantly on my mind.
Today, my guest is Meg Epstein. She's the founder of CA South. Originally born in California, she calls Nashville, Tennessee home now. She's a real estate developer, and has over a decade of experience creating efficient, modern lifestyles for people where it matters most, their homes and their neighborhoods. And just a minute, we're going to speak with Meg about it Opportunity Zones, and commercial real estate in Nashville, Tennessee.
I'd like to ask you, Meg Epstein, what is the biggest risk?
I think in Nashville, I think being only centered on one market. I think I'm you know, I need to closely monitor supply. And it is always unnerving when I drive downtown, and they see 15 tower cranes in the air, right, because we have been able to absorb that supply. But I think it's a metric we need to watch very closely, especially with the pandemic and how quickly the market changing in ways we haven't seen. So I think supply as is always going to be a fundamental risk for me. And in which case, you know, I need to change strategies. And hopefully we're nimble enough to.