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Commercial Real Estate Pro Network

Commercial Real Estate Professionals who work with Investors, Buyers and Sellers of Commercial Real Estate. We discuss todays opportunities, problems & solutions in Commercial Real Estate.
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Now displaying: 2017
Jan 13, 2017

The new year brings a new opportunity to dominate your marketplace.    Rod Santomassimo with the Massimo Group is a CCIM, former Commercial Real Estate Broker, author of multiple books.  He works as a consultant to Commercial Real Estate Professionals to help increase their results. In order to produce consistent results, here are some suggestions Rod teaches to his clients. Before you set a goal, it is important to know where you have been successful first.  Who are your current and past clients.  What were the exact circumstances that helped you make the sale.  Also, what were circumstances of your failures.   Knowing this first is key to understanding who your ideal prospects should be going forward for your greatest results. In order to dominate your marketplace, you need to have a funnel full of opportunity.  If you have not created a presence in your market, this is where you start.  It takes a lot of work, but the reward is pipe full of opportunity and consistent results.   To fill your pipe, you need a marketing plan of action.  Rod suggests that brokers be very disciplined about establishing their presence.  This can only be done with regular communication with prospects.   Providing valuable information regularly to prospects will help develop rapport and trust with prospects and top of mind.  Meeting in person, leaving behind content with your brand and contact information and regularly communicating via email, or other digital platform. Regular activity will develop top of mind position over your competition. For more information go: http://www.massimo-group.com/ rod@massimo-group.com  

Jan 6, 2017

Let me tell you about my boss!  That’s not what the book titled, Why Leadership Sucks by Miles Anthony Smith is about.  Instead, the author shares experience and stories of what he has learned in over fifteen years as a manager leading multiple companies and nonprofits and the challenges leaders face. In light of the new year, I welcomed the opportunity to talk with Miles Anthony Smith about the challenges leaders face and what they can do to become better leaders. Most Real Estate professionals are able to go it alone and survive.  In order to push past the limitations of doing it all by yourself, you have to find help.  If you have no experience, nor clarity on the task or process you are expecting help with, prepare to be disappointed. Small business is full of owners who are excellent at sales, but have no clue how to lead others. My experience working for others has shown me that there are two types of Leaders: those with titles and threats to get what they want from others those who inspire and have true followers willing to do what must be done Leading others is not easy.  In order to be a great leader, one must invest time, and thought, to develop skills.  Skills that include analysis and communication.  If the job description is not clear it’s a pretty good bet that you will not get what you need, and end up with two frustrated people, you and those you are trying to lead.   Trust is a key ingredient for a successful leader.   For more goto: http://www.milesanthonysmith.com/blog  

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